Every year on March 8, the world pauses to recognize International Women’s Day. And while I love the celebration — the purple outfits, the empowering quotes, the photos of women showing up boldly in their spaces — I always feel like this day asks something deeper of us too. Especially because as we are faced with a lot of uncertainty we must reflect on how we are contributing from the place of leadership (as women) that God has placed us in. Yes we cry that it is too much at times because women carry the heavy emotional, physical, and invisible labor that keeps families and communities running, and while we must carry all that we are carrying, there is also a place of balance if we all play our part collectively. The truth is that we have made extraordinary progress globally, but there is still work ahead, and despite all of that, women will continue to rise.
We rise in business.
We rise in leadership.
We rise in healing.
We rise in courage.
And that’s what makes this year’s theme “Give to Gain” feel so powerful.
At first glance, it sounds simple. Almost like a motivational quote you might scroll past on social media. But when you sit with it for a moment, it carries a deeper truth about how women have always moved through the world.
WOMEN GIVE…
We give our time, our care, our wisdom, our encouragement, our creativity, our resources, and sometimes even our last ounce of energy to help someone else rise. But the beautiful twist in this theme is the reminder that giving is not depletion when it comes from a healthy place and again, when we all play our part collectively. Giving can be growth, it can be expansion, the very thing that multiplies opportunity — not just for others, but for ourselves.
And no, before anyone panics, this is not an invitation to overextend yourself again. Women have already mastered that art form. If over-giving were an Olympic sport, many of us would have gold medals, a few pulled muscles, and a therapist on speed dial. But Give to Gain is different. It’s about intentional generosity, lifting one another while still honoring our own well-being. It’s about understanding that when women support women, ENTIRE ECOSYSTEMS SHIFT. Remember the word collectively.
And since this day should feel meaningful and not just ceremonial, here are eight ways TBW believes we can live out the spirit of Give to Gain this Women’s Day.
1. Invest in a woman’s dream
Buy from a woman-owned business. Book the consultation. Share her work. Send the referral. Money is a vote, and every dollar you direct toward a woman’s vision helps her build something real.
2. Have the uncomfortable conversation
Talk about money. Talk about boundaries. Talk about ambition. Talk about burnout. Silence keeps systems intact. Honest conversation helps change them.
3. Rest without apologizing
Giving does not mean exhausting yourself. Sometimes the most powerful thing a woman can give herself is permission to pause, breathe, and refill her own cup.
4. Mentor or pour into someone behind you
You don’t have to have everything figured out to help someone else navigate their path. Share what you’ve learned. Offer guidance. Make an introduction. One conversation can change someone’s direction.
5. Advocate where you are
Whether in your workplace, your business, or your community, use your voice. Speak up for fairness, opportunity, and respect. Change often begins with someone being brave enough to say something.
6. Celebrate a woman publicly
Write the post. Send the message. Acknowledge her brilliance. Women are often taught to compete quietly, but celebration creates connection.
7. Check on the strong friend
You know the one. The woman who holds everything together and somehow still shows up smiling. Send the text. Ask the question. Sometimes the strongest women are the ones who need the reminder that they are supported too.
8. Recommit to your own becoming
This may be the most important one of all. Ask yourself where you’ve been playing small. Ask yourself what dream you’ve been postponing. Sometimes the best gift you can give the world is the courage to fully step into who you are becoming.
As Malala Yousafzai once said, “We cannot all succeed when half of us are held back.” When women gain access, resources, confidence, and opportunity, everyone benefits — families, communities, economies, and future generations. And let’s be honest for a moment. If women actually ran the world the way we run households, things might look a little different. Budgets would be balanced, snacks would be packed, somebody would remember the birthdays, and there would absolutely be a group chat reminding everyone what they forgot. Humor aside, the power of women has never just been in what we achieve individually. It has always been in how we uplift collectively.
So this Women’s Day, celebrate loudly. Laugh with your friends. Honor the women who came before you. Acknowledge the strength it takes just to keep going sometimes.
But also remember this:
The world changes when women support women.
The world changes when women invest in women.
The world changes when women believe in their own worth. So give encouragement, opportunity, give knowledge and support freely and watch how much we all gain. Not someday. Not slowly, but starting now.
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